Elevate Your Business

Raise Your Prices, Raise Your Standards

September 10, 20241 min read

Elevate Your Business

Raise your prices, raise your standards. Discover the power of pricing with confidence and integrity. Let's elevate your business together.

When was the last time you evaluated what your time, expertise, and skills are truly worth? This is your starting point for pricing services that not only sustain but also prosper your business as a solopreneur. The challenge with services, unlike products, is that there's no clear-cut formula like Cost of Goods Sold (COGS) to double and determine a price.

However, there’s a formula you can use: start by inventorying your expertise—years of experience, education, and key accomplishments. This isn’t just about looking back; it’s about projecting forward the value these elements add to your services.

Next, calculate the actual costs of maintaining your professional capabilities—think about subscriptions, certifications, and ongoing training. These are your investments in staying relevant and expert in your field. Add these figures to the base calculation of your experience to find your Cost of Services Sold™ (COSS™).

But here’s the clincher: match this against the transformative results you deliver to your clients. If you’re a coach, what breakthroughs have clients achieved with your help? If you’re a consultant, how have you transformed businesses? Place a value on these outcomes.

If your current pricing is less than this value, it’s time to adjust. Your prices should stretch you a little—enough to signal the significant value you bring, yet not so high they disconnect you from your market. Together, we can craft a pricing strategy that truly reflects your worth and empowers your business growth.

DOWNLOAD YOUR FREE ELEVATE YOUR PRICING STRATEGY WORKBOOK HERE!

What I do is help people like you create the lives they really want to be living. How I do that is to create a focused space where you can identify and articulate what you really want. Then we can identify the short- and long-term steps that will help you manifest your vision.

Markey Read

What I do is help people like you create the lives they really want to be living. How I do that is to create a focused space where you can identify and articulate what you really want. Then we can identify the short- and long-term steps that will help you manifest your vision.

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