What I learned about business from Broom Corn
What do you need to delegate so you can claim your CEO title?
We harvested the Broom Corn last week.
A magnificent specimen, growing to nearly 20-ft high & crowned with feathery tassels, Broom Corn is actually a member of the Sorghum family.
True to its name, however, it is used to make straw brooms.
And since my other car is a broom, I’ve been growing it & making brooms for about 5 years.
I have also been helping entrepreneurs take flight in their businesses for more than 30 years.
I’ve learned some important business lessons from Broom Corn.
Perfection causes paralysis
The first year I grew Broom Corn, I had a vision of making artisanal brooms worthy of hanging above the mantle.
Having never made a broom, however, this ideal kept me from even attempting to make one for a couple of years.
When I first learned about things like a “call to action” that would trigger an “email funnel” I got hung up on selecting the “perfect” email marketing platform and trying to manage it all myself.
After many months of successfully not launching any email campaigns, I hired help and have been soaring since.
No one really flies Solo
Making my own brooms falls into the dangerous category of DIY that feeds the “self-sufficiency” fantasy that many homesteaders use to justify their efforts.
If spend my days making mediocre brooms I wouldn’t get much else done.
Being a solopreneur does not mean I have to do everything that makes my business hum.
The day I hired a bookkeeper was the first day I started claiming my role as “CEO” instead of being a “self-employed person.”
Don’t get bewitched by with someone else’s idea of success
20-ft tall broom corn is impressive, but I only use the top 12 inches for brooms; the rest goes into the compost pile.
As I grew my team to 7 full-time people, I was enchanted by the model of “bigger is better.”
But the more staff members I added, the more distant I was from the client work I loved.
Over time I became more of an administer than a coach and it was not a good use of me.
About a year later we moved our offices and for various good reasons my entire staff had left the company.
That’s when I go very clear about and claimed my vision for success.
Where are you attempting to be perfect & letting it stop you from making progress?
What do you need to delegate so you can claim your CEO title?
Who’s idea of success are you chasing?
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