What I learned about business from mushrooms
Is your Marketing Message infused with your Umami?
The mushroom logs flushed last week!
It’s been fun to add bright yellow oyster mushrooms to morning eggs & evening stir-fries.
We inoculated these totems, as they are called, when we helped a neighbor clean up a tree that uprooted from a storm last year.
The six mushroom totems that adorn our shaded sanctuary garden, patiently await the perfect combination of rain showers & cool nights to burst forth with a flush of mushrooms.
I’ve been cultivating mushrooms in my back yard for more than 15 years.
I’ve also been helping entrepreneurs nurture & grow their businesses for more than 30 years.
I’ve learned a few important business lessons from the cultivated and wild mycelia that have colonized my homestead.
The World-Wide Web is Full of Wonders
Mushrooms create vast underground networks of fine, thread-like filaments that form an intelligent web of communication between all the trees and plants in a forest.
This highly tuned web acts as the forest’s care giver, transferring nutrients to distressed trees to help protect them from disease.
As a Solopreneur it’s important to tap into your world-side web.
Intentionally developing a strong collegial network of other business owners & resource people will help you resolve challenges with more grace & ease.
Good systems hum quietly in the background.
99% of the organism is unseen and is responsible for breaking down all the detritus on the forest floor, keeping the planet from being one giant heap of fallen trees, leaves, and dead bugs & animals.
As a by-product, all that decayed matter creates more nutrients for the plants and animals that share the forest.
When we have well-functioning systems in our businesses that funnel and channel resources to where they are needed most, we can focus on delivering services to our clients instead of cleaning up messes.
You are the Umami flavor in your business
Adding mushrooms to a soup transforms it from water with veggies & meat into a rich stew with depth of flavor.
I never cease to be amazed at the myriads of ways people translate their wisdom into valuable services that make a real difference in the world.
Each entrepreneur I have ever coached is like the Umami flavor of mushrooms.
Each person’s unique approach to their area of genius transforms mere knowledge into a nourishing soup of wisdom.
What unseen systems do you need to add or improve so you can seamlessly serve your clients?
How will you expand your network so you can tap into more resources?
Is your Marketing Message infused with your Umami?
Want to Grow a business that you love and loves you back?
If you're looking for more clarity, community, or personalized guidance, here are a few ways I’d love to support you:
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2. Need clarity on where to focus next?
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Remember: Getting paid what you're W.O.R.T.H. starts with owning your value—and aligning your business to reflect it.
Let’s keep growing a business you love—and that loves you back.
